Getaway Dream Created
We worked with Land Rover to reimagine what an outdoor festival can be. With 26 brand partners and 27 different on-site activities, 4xFAR went above and beyond.
A weekend outdoor festival—reimagined for the adventure crowd
Offered 28 hands-on classes, including both always-on and scheduled sessions
Most popular activities: climbing and bouldering, knot tying, slacklining, wilderness mixology, coffee tasting, overlanding essentials, foraging
Worked with 27 brand partners, including leading gear companies and nonprofits, to produce classes and programming for the festival
Worked with 4 brand ambassadors from Sony, OneWheel, Patagonia, and Black Diamond on social media promotion, weekly giveaways in LA, and on-site classes at the festival itself
Produced the 27 activations from the ground up in less than five months
"Eventus delivered on all fronts for us handling our clients and sponsor needs as well as handling all the logistics. In each instance, we received extremely positive feedback from all our partners in their dealings with Eventus. They absolutely know how to navigate the extremely labor-intensive and challenging world of event management. Their management team is super easy to work with, communicates well, and most importantly delivers on promises. The best thing I can say is that at all times I felt that they were working directly for Outside and had our best interests at heart. In this extremely volatile and pressure-filled industry you need a company that you can implicitly trust and you know will deliver and for Outside that was Eventus."
19,541 estimated on-site live engagements (exceeded goal of 15,600)
1.8M+ impressions from Outside Magazine social + digital promotion
$10,000+ worth of partner-provided gear for weekly giveaways and media packs
7 brand partners integrated their gear into a festival retail store
Generated excitement for Land Rover’s upcoming Defender launch and brand loyalty for the 27 partners who showcased classes, equipment, and products throughout the festival
4xFAR was budget-relieving for the client, with production cost spread and shared across 27 brand partners who managed their on-site participation